Tom Ricketts

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MILWAUKEE The Cubs werent looking for a celebrity manager. Their brand name is now Theo Epstein.

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Updated: 10:02 p.m.

Theo Epstein sounds like hes running a Fortune 500 company. The 37-year-old Ivy League graduate has a law degree and vows to change the way the Cubs do business.

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READ: Cubs won't give up top players for Epstein
READ: Is Epstein ready for Chicago?
READ: Red Sox can't keep Epstein around forever

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As the Cubs go down this road, they could reach the point of no return. Really, will they find anyone better out there?

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