Sports Business Minute: Boston Marathon

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Every year countless people from around the world arrive in Boston to either run or support those running in the Boston Marathon.

And an event that size means a nice economic boost for the city. From money raised through both the attendance and television deals, the Boston Marathon provides both a holiday-like atmosphere while driving a handsome profit.

Sports Business Insider Rick Horrow discusses the economic impact of the race and whether the marathon could help Boston land an Olympic bid in the upcoming years.

"Nearly a million people lining the race route, the Red Sox start at 11 a.m., it is a holiday like none other and the economic impact quite significant," Horrow said as he described the attendance. "Charity dollars there as well. John Hancock saved the race 20 years ago and now generates millions of dollars in charity as a consequence."

See what else was said in the video above.

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