The White Sox made some big moves this offseason — including signing Cuban slugger Jose Abreu — and are hoping to have a last-to-first sort of turnaround.
Brooks Boyer, the organization's chief marketing officer, compared the White Sox 2014 outlook to the Boston Red Sox, who went from last place in 2012 to the World Series Champions in 2013.
White Sox single-game tickets went on sale Friday at 10 a.m. and Boyer joined David Kaplan on "SportsTalk Live" Thursday to help promote the team.
To get the word out, the White Sox went around on their Ticket Tour to 17 different restaurants Thursday night, including 11 Hooters and six separate Beggars Pizza locations.
And despite the frigid temperatures and horrendous winter weather, the White Sox are looking ahead to sunshine and blue skies.
"When the games start, we have our fireworks nights, we have a load of great giveaways, we got the Elvis night again, Chris Sale bobblehead, Tony La Russa bobblehead, Minnie Minoso statue; all sorts of great things at the ballpark," Boyer said. "Our family Sundays are back. It's a great way to get out to the ballpark.
Boyer also said the "Bring Your Dog to the Park Day" will return in 2014 and promoted the popularity of family Sundays, which provide an affordable option for fans to get out to U.S. Cellular Field.
For more information, head to chicago.whitesox.mlb.com.