White Sox haven't decided direction for marketing campaign

White Sox haven't decided direction for marketing campaign
January 27, 2014, 7:15 pm
Share This Post
CSN Staff

The White Sox haven't decided on a successor to "Make an Impact" as the team's next marketing campaign, according to Crain's Chicago Business' Danny Ecker. That's partly because the moves general manager Rick Hahn has made recently -- adding young talent in Avisail Garcia, Adam Eaton, Matt Davidson and Jose Abreu -- mean it's not easy to get a read on the direction of the 2014 season.

"It's hard right now to get a vibe about the team's personality," VP and chief marketing officer Brooks Boyer told Ecker. "Usually by now we know the direction, and we don't have the direction yet. We are kicking around a lot of ideas, but it's a little tricky."

[MORE: Could Hahn, White Sox have more moves in store?]

Ecker reports the White Sox will create their marketing campaign in-house for the second straight season, with a limited budget and conservative approach still likely.