The White Sox want to forget about the 2013 season.
They finished last in their division for the first time since 1989, and their 63-99 record was tied for fourth in club history for most losses in a single season.
But the past is the past, and the future appears bright after an offseason of shrewd moves from general manager Rick Hahn.
The Sox signed one of the biggest prizes of the offseason in Cuban first baseman Jose Abreu, and received an infusion of young talent from the Arizona Diamondbacks in the form of center fielder Adam Eaton and third baseman Matt Davidson.
And the bold moves make the job a little easier for White Sox Chief Marketing Officer Brooks Boyer.
Boyer joined David Kaplan on SportsTalk Live Thursday evening to share his excitement for the upcoming season.
"Coming off the season that we had last year, I think anybody in that clubhouse will say 'that's just not acceptable,'" Hoyer said. "What Rick, Kenny [Williams] and Robin [Ventura] ultimately wanted to do was turn over this roster a little bit, bring in some guys that will provide excitement, make the fans excited, but the ultimate goal is to win games."
The White Sox kick off Cactus League play against the Los Angeles Dodgers on Friday which coincides with 2014 individual game tickets going on sale that same morning at 10 a.m.
For more information on how to get tickets, you can visit chicago.whitesox.mlb.com.