Bulls on CSN post significant year-to-year TV ratings increases

Bulls on CSN post significant year-to-year TV ratings increases
April 27, 2012, 8:50 pm
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CHICAGO BULLS ON COMCAST SPORTSNET POST SIGNIFICANT TV RATINGS INCREASES FOR 11-12 CAMPAIGN COMPARED TO LAST SEASON

2011-12 Season Average Increased 29 for Households (up 57 for Adults 25-54) compared to 10-11;Top 3 Highest-Rated regular season games in network history have occurred this season;Significant Increases for McDonalds Bulls Pre-Game Live & Kia Bulls Post Game Live

Chicago, IL (April 27, 2012) Comcast SportsNet, the television home for the most games and most comprehensive coverage of the NBA Eastern Conference champion Chicago Bulls (who, for the second-straight season, finished the regular season with the NBAs best overall record; tied with San Antonio at 50-16), posted solid television ratings increases for the 11-12 regular season campaign -- a 5.81 household season average rating (approx. 203,000 households watching per game) -- a 29 increase over last seasons 4.50 final average -- a 145 increase from the final season average two years ago (2.37) -- a 186 increase from the final season average three years ago (2.03) -- and a 232 increase from four years ago (1.75).

The 5.81 final regular season average on Comcast SportsNet is also the highest Bulls regular season average on any Chicago regional sports network in 14 years (since the 97-98 season). Source for all ratings information is provided by Nielsen Media Research. Note the following additional Comcast SportsNetBulls regular season TV ratings highlights from this season:

The Top 3 highest-rated Bulls regular season games in Comcast SportsNet Chicago history have all occurred THIS season (network launched in October of 2004) with the networks all-time high posted on January 25 vs. Indiana (8.73).

16 Bulls telecasts on Comcast SportsNet this season (out of a total of 35 games) averaged at least a 6.0 household ratinglast season (in 42 total regular season telecasts), only three games averaged at least a 6.0 rating.

27 Bulls telecasts on Comcast SportsNet this season averaged at least a 5.0 household ratinglast season, 16 games (out of 42 total telecasts) averaged at least a 5.0 rating.

Comcast SportsNet also experienced solid year-to-year ratings increases in the key advertiser demo categories of Adults 18-49 & Adults 25-54 with both demo categories averaging a 3.3 rating, which is up 57 from last season for each demo.

In addition to its game ratings success, for Adults 25-54, Comcast SportsNets McDonalds Bulls Pre-Game Live ratings finished up 20 compared to last season, while Kia Bulls Post Game Live ratings increased 59.

Comcast SportsNet will continue its comprehensive coverage of the NBA Eastern Conference 1-seeded Chicago Bulls charge throughout the 2012 NBA Playoffs with live Round 1Game 1 coverage against the Philadelphia 76ers starting on Saturday, April 28 at 11:30 AM. Additional games include: Tue, May 1 at 6:30 PM (Game 2), Fri, May 4 at 6:30 PM (Game 3), along with Games 5-7 (if nec.).

The always-entertaining announcing tandem of Neil Funk and Stacey King will have the hometown call for every Bulls first round playoff game on Comcast SportsNet. In addition, viewers are urged to visit CSNChicago.com 247 for the very latest BullsNBA Playoffs news, highlights, game previewsrecaps & blogs from Bulls Insider Aggrey Sam, along with exclusive videos and much more.