COMCAST SPORTSNET CHICAGO PROMOTES PHIL BEDELLA TO VICE PRESIDENTGENERAL MANAGER
Veteran Chicago Sports Media executive to continue to report to Comcast SportsNet Chicago President JIM CORNO
Chicago, IL (September 26, 2011) Comcast SportsNet, the television home of the Chicago Blackhawks, Bulls, Cubs and White Sox, has announced the promotion of 23-year Chicago sports media executive Phil Bedella to Vice PresidentGeneral Manager, effective October 1, 2011. The announcement was made by James J. Corno, President of Comcast SportsNet Chicago.
Holding the previous title of Asst. GMVP of Advertising at Comcast SportsNet Chicago, Bedella will continue to report to network President Jim Corno and continue to assist Corno on major network initiatives, but he will now be responsible for the day-to-day operations of the network, which includes overseeing all departments with the exception of finance and human resources.
As our assistant general manager, Phil has demonstrated expert leadership in numerous facets of our business over the years, so it is without question in my mind that we elevate Phil to the next level, said Corno. His vast management experience in the regional sports business, constant creative-thinking and contagious energy will not only continue to benefit me, but will also benefit our network for many years to come.
Bedella was one of Cornos first hires at Comcast SportsNet Chicago, as he joined the regional sports network several months prior to its debut in October 2004 as Vice PresidentGeneral Sales Manager. At that time, Bedella helped launch the networks sales department and has lead his sales team to account for consistent, annual revenue growth, placing Comcast SportsNet Chicago as one of the nations best-performing sales departments for a regional sports television network. In addition, Bedella also oversaw the development and launch of Comcast SportsNet Chicagos digital operation and its flagship website, CSNChicago.com, which has delivered consistent website traffic growth and significant ad sales success.
In 2008, Bedella was promoted to Assistant General Manager at Comcast SportsNet Chicago, as he worked closely with Corno to assist with the overall management of the station and the continued goal of seeking out new business opportunities and revenue streams.
Prior to joining Comcast SportsNet Chicago, Bedella was hired as the Local Sales Manager at Fox Sports Net Chicago in 1999. Three years later in 2002, he was named Vice PresidentGeneral Sales Manager of the station.
Bedella began his career in the local sports business in 1989 as a sales associate for the Chicago Cubs. Under the tutelage of current Chicago Blackhawks President & CEO John McDonough, Bedella spent seven years with the Cubs, holding a variety of key positions including Manager of Broadcasting & Special Events and Manager of Luxury Suites. He also played a major role in managing the annually-sold out Cubs Convention from 1994-96 and oversaw the development and launch of the Wrigley Field Tours.
Following his tenure with the Cubs, Bedella was hired as Senior Account Executive at CBS Sports Marketing in 1996, which was part of a sales group that launched Chicago Bears radio sales for CBS Sports Radio. He was promoted to Manager of Sports Sales of that division in 1997.
A native of Chicago, IL, Bedella graduated from Illinois State University in 1988 with a degree in mass communications. He is an active member of the Illinois State University Alumni Advisory Board, the Media Advertising Club and the Chicago Latino Network. Bedella and his wife Arti, along with their two children Zara and Braden, reside in Wilmette, IL.