CSN Chicago promotes Phil Bedella to Vice PresidentGeneral Manager

CSN Chicago promotes Phil Bedella to Vice PresidentGeneral Manager

COMCAST SPORTSNET CHICAGO PROMOTES PHIL BEDELLA TO VICE PRESIDENTGENERAL MANAGER

Veteran Chicago Sports Media executive to continue to report to Comcast SportsNet Chicago President JIM CORNO

Chicago, IL (September 26, 2011) Comcast SportsNet, the television home of the Chicago Blackhawks, Bulls, Cubs and White Sox, has announced the promotion of 23-year Chicago sports media executive Phil Bedella to Vice PresidentGeneral Manager, effective October 1, 2011. The announcement was made by James J. Corno, President of Comcast SportsNet Chicago.

Holding the previous title of Asst. GMVP of Advertising at Comcast SportsNet Chicago, Bedella will continue to report to network President Jim Corno and continue to assist Corno on major network initiatives, but he will now be responsible for the day-to-day operations of the network, which includes overseeing all departments with the exception of finance and human resources.

As our assistant general manager, Phil has demonstrated expert leadership in numerous facets of our business over the years, so it is without question in my mind that we elevate Phil to the next level, said Corno. His vast management experience in the regional sports business, constant creative-thinking and contagious energy will not only continue to benefit me, but will also benefit our network for many years to come.

Bedella was one of Cornos first hires at Comcast SportsNet Chicago, as he joined the regional sports network several months prior to its debut in October 2004 as Vice PresidentGeneral Sales Manager. At that time, Bedella helped launch the networks sales department and has lead his sales team to account for consistent, annual revenue growth, placing Comcast SportsNet Chicago as one of the nations best-performing sales departments for a regional sports television network. In addition, Bedella also oversaw the development and launch of Comcast SportsNet Chicagos digital operation and its flagship website, CSNChicago.com, which has delivered consistent website traffic growth and significant ad sales success.

In 2008, Bedella was promoted to Assistant General Manager at Comcast SportsNet Chicago, as he worked closely with Corno to assist with the overall management of the station and the continued goal of seeking out new business opportunities and revenue streams.

Prior to joining Comcast SportsNet Chicago, Bedella was hired as the Local Sales Manager at Fox Sports Net Chicago in 1999. Three years later in 2002, he was named Vice PresidentGeneral Sales Manager of the station.

Bedella began his career in the local sports business in 1989 as a sales associate for the Chicago Cubs. Under the tutelage of current Chicago Blackhawks President & CEO John McDonough, Bedella spent seven years with the Cubs, holding a variety of key positions including Manager of Broadcasting & Special Events and Manager of Luxury Suites. He also played a major role in managing the annually-sold out Cubs Convention from 1994-96 and oversaw the development and launch of the Wrigley Field Tours.

Following his tenure with the Cubs, Bedella was hired as Senior Account Executive at CBS Sports Marketing in 1996, which was part of a sales group that launched Chicago Bears radio sales for CBS Sports Radio. He was promoted to Manager of Sports Sales of that division in 1997.

A native of Chicago, IL, Bedella graduated from Illinois State University in 1988 with a degree in mass communications. He is an active member of the Illinois State University Alumni Advisory Board, the Media Advertising Club and the Chicago Latino Network. Bedella and his wife Arti, along with their two children Zara and Braden, reside in Wilmette, IL.

Doug McDermott's return boosts Bulls' bench

Doug McDermott's return boosts Bulls' bench

Doug McDermott wasn’t exactly hunting for his first shot, but the first time he touched the ball in an NBA game in nearly a month wasn’t the optimal situation for him to let one fly.

It wasn’t in transition where he runs to an opening behind the 3-point line, nor was it a drive-and-kick situation where the help defense collapsed and left him open. It was a regular, simple, pass to the perimeter and McDermott’s defender was in reasonable proximity with 3:23 left in the first quarter.

He launched and the crowd soon roared its approval as his sweet jumper was sorely missed by the Bulls bench brigade—and moments later when he ran the floor for a fearless layup that caused Spurs coach Gregg Popovich to call a timeout, McDermott showed he missed the United Center crowd too, calling for more noise on his way to the bench.

“Anytime you have a guy like Doug, he comes back and makes his first 3, that’s hard to do,” Bulls coach Fred Hoiberg said. “He stepped up with confidence on that first shot. I’m sure he had a lot of nerves getting back out there.”

Missing 12 games and suffering two concussions, McDermott looked right at home in 25 minutes of run Thursday as the Bulls were able to rely on their reserves in some form in their 95-91 win over the previously perfect road warriors known as the Spurs.

“We defended and kept them off the foul line,” McDermott said. “Coach (Jim) Boylen was with them, so we feel we know them and I think all this time they were missing my defense.”

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The last statement was certainly tongue-in-cheek, but the Bulls’ bench production was certainly missing in action while he was out with the concussion protocol. So much so that his return prompted the Bulls’ coaching staff to call out the reserves in the morning shootaround, demanding more.

“It’s definitely Dwyane (Wade) and Jimmy (Butler) and (Rajon) Rondo (but) the coaching staff kinda called out our bench like, we gotta have you tonight, bench,” McDermott said. “We took that to heart, we were really locked in.”

Seemingly his presence aided the Bulls’ spirits and production, as the Bulls’ bench had the least effective scoring bench in the NBA since Nov. 13, the day after McDermott hit the unforgiving floor against the Wizards for his second concussion this season.

Their net rating ranks ahead of only the Wizards, Mavericks and Nets, who are a combined 17-45 this season. Their effective field goal percentage, which takes into account 3-pointers, is worst in the league in that span (42.3 percent).

When McDermott was healthy for that smaller sample size, the Bulls’ bench ranked fifth in offensive efficiency, seventh in net rating, and fifth in efficient field goal percentage. Whether McDermott – and his absence – was directly related to those numbers, it’s clear the Bulls are better when they have their best reserve – and only true floor spacers on the second unit – on the court.

“We’re all professionals and we want to help the guys who are busting their butts in the first unit to get us the leads,” McDermott said. “Tonight we did a great job of sustaining it. We take it personal when teams come back on us.”

[MORE: Pau Gasol relishes consistency with Spurs he couldn't find with Bulls]

Nikola Mirotic was four of eight from the field, and Cristiano Felicio seems to be back in Fred Hoiberg’s good graces as he’s carved out a rotation spot for himself with nine points and seven rebounds in 18 minutes.

It seems as if Hoiberg will stick with this rotation of players, at least for a little while until Michael Carter-Williams returns from his injuries. If McDermott is the mark of the Bulls’ bench going from bottom feeder to adequate, it should show this month.

“When he’s out there on the floor and we get him coming off screens, it forces the defense to shift as another person they need to be aware of,” Hoiberg said. “It opens up driving lanes for our guys. It was great to have Doug back with us.”

Morning Update: Bulls beat Spurs in Pau Gasol's return to Chicago

Morning Update: Bulls beat Spurs in Pau Gasol's return to Chicago

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