CSN to unveil latest evolution of its Emmy-winning 'Fan's Best Friend' marketing campaign

CSN to unveil latest evolution of its Emmy-winning 'Fan's Best Friend' marketing campaign

COMCAST SPORTSNET TO UNVEIL LATEST EVOLUTION OF ITS EMMY-WINNING FANS BEST FRIEND MARKETING CAMPAIGN

Network takes grittier approach in New Fall Campaign via on-air spots set to debut on Blackhawks Opening Night (Friday, October 7) on Comcast SportsNet & CSNChicago.com

Chicago, IL (October 5, 2011) To support the launch of its 2011-12 fall sports seasons, along with further promoting its standing as the on-air and online leader in local sports coverage, Comcast SportsNet, the television home of the Blackhawks, Bulls, Cubs and White Sox, has announced the latest evolution of its Emmy-winning Fans Best Friend marketing campaign.

Debuting Friday, October 7 on Comcast SportsNet and CSNChicago.com, Comcast SportsNet will unveil several new on-air spots to coincide with the networks coverage of the Blackhawks 2011-12 regular season opener at Dallas.

This years Fans Best Friend spots will take a grittier approach to previous incarnations of the popular campaign as the new spots will feature some of Chicagos most beloved professional sports stars discussing their determined approach to their game, with the end focus of driving viewers to Comcast SportsNets Emmy-winning nightly sports news desk, SportsNet Central. Fans will initially see Blackhawks captain Jonathan Toews in the first player-featured spot with future spots to include even more playerscoachesteam announcers from all of Comcast SportsNets pro team partners.

As an example of the new campaign, the Toews spot features the NHL All-Star in a strong, confident, black & white close-up shot with his voice-over stating: I started skating before I could crawl. Did suicide sprints until my blisters had blisters. Because my whole life, Ive had one dreamto make itto The Show. The spot is interspersed with action shots of Toews working his magic on the ice, along with shots of various SportsNet Central on-air talent members doing their job of delivering the latest sports news to Chicago fans. The end board is a shot of the iconic city of Chicago flag with team logos replacing the four red stars, along with a Comcast SportsNetCSNChicago.com flag and the Fans Best Friend tagline.

Additional first-run spots debuting October 7 include: Tooth (if we brought you any closer, you might lose a tooth.), plus Mask (showcasing a welder donning a Blackhawks goalie mask as his protective head gear) and Buzzer (a Blackhawks fan waking up in bed to an ear-piercing, flashing red goal scored lamp on his nightstand).

When we introduced the Fans Best Friend campaign back in the spring of 2007, our goal was, and continues to be, to let our viewers know that we are here for them 247 by providing the most complete local coverage of games and sports news available anywhere, said Jaclene Tetzlaff, Vice President of Marketing for Comcast SportsNet Chicago. This latest evolution of our campaign once again delivers that message as we are connecting the hard-edged approach that these Chicago sports icons bring to their gameto the dedicated responsibility we have in bringing our viewers the most comprehensive local sports news coverage theyve come to expect from us.

Following the October 7 on-air and online debut of the latest edition of Comcast SportsNets Fans Best Friend campaign (created in conjunction with the Chicago-based office of JacobsonRost), fans will also begin to see and hear campaign-themed print ads, radio spots, online advertising, outdoortransit signage, in-stadium advertising, along with premium items to be given away at Comcast SportsNet-sponsored events throughout the city and suburbs.

Last year, Comcast SportsNets Fans Best Friend campaign earned a ChicagoMidwest Emmy Award in the category of Outstanding Achievement for AnnouncementsCampaigns.

Bears great Jay Hilgenberg to new C Cornelius Edison: “You deserve to be there”

Bears great Jay Hilgenberg to new C Cornelius Edison: “You deserve to be there”

The storyline has already been formed: If the Bears are forced to go with undrafted Cornelius Edison as their center, the 2016 season is lost.

“I mean, how ridiculous to think that an undrafted free agent could be the starting center for the Chicago Bears, and they win,” deadpanned Jay Hilgenberg, making less than no attempt to mask the irony in his voice.

With very good reason.

Because Hilgenberg himself came into the NFL as an afterthought, undrafted out of Iowa in 1981 and then going on to an 11-year career with the Bears, capped by a Super Bowl ring in 1985. Seven Pro Bowls, five All-Pro selections.

Ridiculous.

Edison may come nowhere near the heights reached by Hall of Fame nominee Hilgenberg. Or of Hall of Fame Miami center Jim Langer, also undrafted. But Hilgenberg has a strong bit of advice for Edison, who started Saturday in the Bears preseason game vs. Kansas City and could be their starter on Opening Day, depending on health elsewhere on the interior of the Bears offensive line.

“I would say to him, ‘You’re in an NFL camp because you can play football,’” Hilgenberg told CSNChicago.com. “Don’t let how you entered that camp take anything away from you. You deserve to be there. You just need to prove it a little bit more than the first-rounders.’”

[SHOP: Get your Bears gear right here]

It may not always be easy, of course.

Hilgenberg, who fought his way onto the final roster in 1981, once famously turned to then-teammate Revie Sorey on the bench during a blowout of the Bears in Hilgenberg’s first season, and said, “Revie, we’re the worst team in the NFL.”

Sorey, never one to duck the truth, nodded.

Hilgenberg added, “And I’m the worst player on this team.”

Again, no disagreement from Sorey.

“So that makes me the worst player in the NFL, doesn’t it?” Hilgenberg concluded.

Silence from Sorey.

Hilgenberg turned out to not be the worst player in the NFL, but not without epic struggles, and he knows what Edison will be going through. And how the young center can make it.

[MORE BEARS: Rookie class making much-needed impact]

“To be honest there is always a little insecurity in you,” Hilgenberg recalled. “I had confidence that I belonged but I had to fight every day. And the truth is, I wanted it more than anything else in the world. I was going to make it.

“I didn’t have Plan B. I didn’t want to go back to Iowa then, so I didn’t have Plan B.

Hilgenberg used teams’ not drafting him as motivation, and Bears teammates recalled him savoring facing supposed elite defensive linemen, No. 1 picks, and handling them. Beyond his attitude, however, was a method.

“I played against a lot of big, strong guys in the NFL, and I wasn’t going to back down from anybody,” Hilgenberg said. “As soon as you learn how to play with the right fundamentals, you learn that there’s no Supermen out there. If you can play fundamentally and with good technique, you can block anybody… .

“Offensive line play is honestly all about how bad you want it. How much are you willing to do? How important is it to you? What does it mean to you?”

Edison is in the process of answering those exact questions.

Dwyane Wade's cousin shot and killed in Chicago

Dwyane Wade's cousin shot and killed in Chicago

On Thursday, Dwyane Wade appeared on an ESPN special for The Undefeated to talk about gun violence. The next day, Wade's cousin was shot and killed in Chicago.

Nykea Aldridge was pushing a baby stroller in the Chicago neighborhood of Parkway Gardens when she was shot and killed. Aldridge was 32 and a mother of four.

Police said she was not the intended target and one person was taken into custody as a result of the incident.

Wade's words during his appearance on the ESPN panel took on extra meaning after Friday's shooting.

"It's important for all of us to help each other, to go back and say 'You know what, where did this start, how did this start? Let's see how we can change there,'" Wade said on ESPN. "It's deep-rooted and this is something that didn't start today. This is something that's not going to end tomorrow. But this is something that we can start a conversation, we can start the work today and hopefully eventually we can stop it."

Wade tweeted after the shooting.

Kris Bryant’s MVP performance leads Cubs to comeback win at Dodger Stadium

Kris Bryant’s MVP performance leads Cubs to comeback win at Dodger Stadium

LOS ANGELES – The “MVP! MVP! MVP!” chants started at Dodger Stadium late Friday night, Cubs fans celebrating Kris Bryant’s two-run homer in the 10th inning and cheering on this entertaining comeback win.

Until Clayton Kershaw returns to full strength, stares down hitters from 60 feet, six inches and unleashes his entire arsenal, it’s impossible to know how the Cubs would stack up against Los Angeles in October. But it’s still safe to say this would be an epic playoff matchup between two big-market, star-studded franchises, with two iconic ballparks becoming the backdrop, celebrity row after celebrity row.

As a quiet homebody who happens to have his own billboards and marketing deals – but doesn’t do bulletin-board quotes or brag about his game – Bryant is not exactly a Hollywood personality. But this is also a goal-oriented individual who doesn’t shy away from the pressure and the expectations and absolutely wants to be the best at his craft.

The Cubs won this round with Bryant, who launched his 34th and 35th home runs in a 6-4 victory, an MVP-worthy season becoming the sequel to his Rookie of the Year campaign.

“It’s humbling,” Bryant said. “You grow up hearing that kind of stuff on TV. To experience it in real life is pretty cool.”

It became hard to hear Bryant inside the visiting clubhouse, because teammates chanted “MVP!” and sung along with Snoop Dogg and Dr. Dre as “Nuthin But a G Thang” played on the sound system. But for most of the night, it looked like it would be a silent room postgame as the resilient Dodgers took 3-1 and 4-2 leads.

Until the eighth inning, when Bryant launched a home run off Joe Blanton that landed in the center-field seats blocked off for the batter’s eye. And then the ninth inning showed why manager Joe Maddon will want Gold Glove outfielder Jason Heyward in a playoff lineup.

In the middle of a frustrating offensive season where he’s felt the weight of a $184 million contract, Heyward led off by ripping a double into the right-field corner off Dodgers closer Kenley Jansen. Heyward hustled to third base when new Dodgers catcher Carlos Ruiz couldn’t handle strike three against Jorge Soler. Heyward ran home to score the game-tying run when a Jansen wild pitch sailed toward the backstop.

That set the stage for Bryant, who brought up the fielding error he made in the fifth inning during his postgame interview on Channel 7 after hitting the game-winning homer off lefty Adam Liberatore. All-Star first baseman Anthony Rizzo may set the tone in the clubhouse, but Bryant already brings tunnel vision and a high degree of professionalism to an 82-45 team, even at the age of 24. 

“He just doesn’t quit,” Heyward said. “He wants to be in every spot. He goes up there and has his at-bat – and that’s it.

“You can talk about why he’s been hitting the ball well, this and that, but he has a good approach. It’s that simple. Other than that, he works his tail off every day to try and go out there and help us win.

“When you have that gift – and you have that work ethic – the bottom line is a lot of good things can happen.”

[SHOP: Gear up, Cubs fans!]

A resourceful $250 million team won’t fade away, even with Kershaw (back) not pitching for two months, one of 27 players the Dodgers have stashed on the disabled list, tying a major-league record. Los Angeles has cycled through 14 different starting pitchers, relying on depth, a powerful lineup and a strong bullpen to surge into first place and hold onto a one-game lead over the San Francisco Giants in the National League West.

“How about last year?” Maddon said. “We beat up on the Mets during the season, we go (into the playoffs) and we can’t even touch them. It’s such a different animal. People get hot or people get cold.

“I’m not going to diminish the fact I’m going to be paying attention. But things change. Trends can be so trendy, to quote Yogi. So I don’t get too far ahead, because things can change very quickly.”

Like Bryant going from a promising player with a few holes in his swing who looked worn down at times last season – to an MVP frontrunner with a .303 average, 89 RBI, 107 runs scored, a .982 OPS and the versatility to play third base, defensively shift across the infield and move to the outfield.

Kershaw vs. Bryant would be must-see TV in October.