CSN to unveil latest evolution of its Emmy-winning 'Fan's Best Friend' marketing campaign

CSN to unveil latest evolution of its Emmy-winning 'Fan's Best Friend' marketing campaign

COMCAST SPORTSNET TO UNVEIL LATEST EVOLUTION OF ITS EMMY-WINNING FANS BEST FRIEND MARKETING CAMPAIGN

Network takes grittier approach in New Fall Campaign via on-air spots set to debut on Blackhawks Opening Night (Friday, October 7) on Comcast SportsNet & CSNChicago.com

Chicago, IL (October 5, 2011) To support the launch of its 2011-12 fall sports seasons, along with further promoting its standing as the on-air and online leader in local sports coverage, Comcast SportsNet, the television home of the Blackhawks, Bulls, Cubs and White Sox, has announced the latest evolution of its Emmy-winning Fans Best Friend marketing campaign.

Debuting Friday, October 7 on Comcast SportsNet and CSNChicago.com, Comcast SportsNet will unveil several new on-air spots to coincide with the networks coverage of the Blackhawks 2011-12 regular season opener at Dallas.

This years Fans Best Friend spots will take a grittier approach to previous incarnations of the popular campaign as the new spots will feature some of Chicagos most beloved professional sports stars discussing their determined approach to their game, with the end focus of driving viewers to Comcast SportsNets Emmy-winning nightly sports news desk, SportsNet Central. Fans will initially see Blackhawks captain Jonathan Toews in the first player-featured spot with future spots to include even more playerscoachesteam announcers from all of Comcast SportsNets pro team partners.

As an example of the new campaign, the Toews spot features the NHL All-Star in a strong, confident, black & white close-up shot with his voice-over stating: I started skating before I could crawl. Did suicide sprints until my blisters had blisters. Because my whole life, Ive had one dreamto make itto The Show. The spot is interspersed with action shots of Toews working his magic on the ice, along with shots of various SportsNet Central on-air talent members doing their job of delivering the latest sports news to Chicago fans. The end board is a shot of the iconic city of Chicago flag with team logos replacing the four red stars, along with a Comcast SportsNetCSNChicago.com flag and the Fans Best Friend tagline.

Additional first-run spots debuting October 7 include: Tooth (if we brought you any closer, you might lose a tooth.), plus Mask (showcasing a welder donning a Blackhawks goalie mask as his protective head gear) and Buzzer (a Blackhawks fan waking up in bed to an ear-piercing, flashing red goal scored lamp on his nightstand).

When we introduced the Fans Best Friend campaign back in the spring of 2007, our goal was, and continues to be, to let our viewers know that we are here for them 247 by providing the most complete local coverage of games and sports news available anywhere, said Jaclene Tetzlaff, Vice President of Marketing for Comcast SportsNet Chicago. This latest evolution of our campaign once again delivers that message as we are connecting the hard-edged approach that these Chicago sports icons bring to their gameto the dedicated responsibility we have in bringing our viewers the most comprehensive local sports news coverage theyve come to expect from us.

Following the October 7 on-air and online debut of the latest edition of Comcast SportsNets Fans Best Friend campaign (created in conjunction with the Chicago-based office of JacobsonRost), fans will also begin to see and hear campaign-themed print ads, radio spots, online advertising, outdoortransit signage, in-stadium advertising, along with premium items to be given away at Comcast SportsNet-sponsored events throughout the city and suburbs.

Last year, Comcast SportsNets Fans Best Friend campaign earned a ChicagoMidwest Emmy Award in the category of Outstanding Achievement for AnnouncementsCampaigns.

Are Cubs done dealing? ‘Wouldn’t put anything past’ Theo

Are Cubs done dealing? ‘Wouldn’t put anything past’ Theo

Are the Cubs done dealing? Theo Epstein might be the baseball executive you’d least want to play poker against, and his team didn’t stop after winning 97 wins last season – committing almost $290 million to free agents – or hold onto the organization’s top prospect when the New York Yankees wanted Gleyber Torres in the blockbuster Aroldis Chapman trade.

“I wouldn’t put anything past him,” pitching coach Chris Bosio said.

That win-now impulse led the Cubs to Chapman, who instantly raised the energy level at Wrigley Field on Thursday night just by walking in from the bullpen, wowing more than 40,000 fans with his 100-mph heat and getting a four-out save to close out a 3-1 win over the White Sox.

“As fans of the game, you always see what Aroldis does,” first baseman Anthony Rizzo said. “If he’s pitching, and you’re flipping through the channels, you stay on him just to see what he does, because he’s that type of player. What he does for our bullpen now is just incredible.”

This is the blueprint for October with enough timely hitting, a quality start from John Lackey, Pedro Strop working the seventh inning and manager Joe Maddon calling for Chapman to replace Hector Rondon with a runner on third and two outs in the eighth. Chapman threw Melky Cabrera six straight fastballs that registered between 98.6 and 102.3 mph on MLB.com’s Gameday, striking him out swinging.

“I was ready,” Chapman said through temporary translator/catcher Miguel Montero said. “I’m pretty pumped to be part of it.”

While the Cubs unveiled grand plans to construct a future World Series winner, Bosio became the no-nonsense foreman supervising a crew of veterans, short-timers and sign-and-flip guys.

Ex-manager Dale Sveum and coaches like Bosio, Mike Borzello and Lester Strode installed the game-planning system and did the grunt work to build up Ryan Dempster, Scott Feldman, Matt Garza, Jeff Samardzija and Jason Hammel, putting in all that effort only to see them shipped off to playoff contenders in trade-deadline deals.

That roster churn yielded Kyle Hendricks, Jake Arrieta, Strop, Justin Grimm, Carl Edwards Jr., Addison Russell, Hammel returning as a free agent and a trade chip (minor-league outfielder Billy McKinney) used in the Chapman deal.

“To be able to get a guy like him is a big step for the organization,” Bosio said. “It definitely sent ripple effects to everybody who’s a Cubs fan. I got so many phone calls and text messages.

“This one got a lot of people’s attention. Not just in baseball, but all over the world. He’s a headline guy coming to a headline city.”

Like virtually everyone else, the Cubs are looking for younger starting pitchers who come with years of club control, because right now only Hendricks and Jon Lester can be penciled into the 2018 rotation (when the $155 million lefty will be 34 years old).

The Cubs also can’t ignore the offense, even after pouring so much capital into their lineup, because Jason Heyward’s .632 OPS ranks 151st out of the 157 qualified major-league hitters, Montero is hitting .198, Willson Contreras will be making rookie adjustments and Kyle Schwarber’s left-handed presence will be missed even more against elite pitching in October.

If the Yankees decide to sell another rental player – and the Cubs are willing to mortgage their farm system – Carlos Beltran would be a good fit as a switch-hitter with an excellent track record as a playoff performer (16 homers, 40 RBI and a 1.155 OPS in 52 postseason games).

“There’s still a good amount of time before the trade deadline,” Epstein said this week. “So we’re going to engage with every other team and see if there’s an opportunity to get better. Either tweaks to the roster now, but I’d say it’s more focused on getting additional depth for this season and possibly making a move that makes sense for our longer-term picture, next season and beyond.”

The Cubs have until Monday afternoon’s non-waiver deadline to try to complete the World Series puzzle. Why stop with Chapman during an all-in season?

“Now we’re the ones looking to add pieces, whether it be a bat or a pitcher,” Bosio said. “I wouldn’t put anything past ownership or the front office, because they know how much we’ve invested into this year, and how hard it is just to win a major-league game.”

Back with White Sox, Chris Sale ready to move on from 'fiasco'

Back with White Sox, Chris Sale ready to move on from 'fiasco'

Even though he felt isolated and experienced a five-day stretch he called “a fiasco,” Chris Sale was right where he wants to be Thursday, surrounded by White Sox teammates.

Shortly after a 3-1 loss to the Cubs, the pitcher echoed the sentiments of White Sox management in a 10-minute media session when he suggested he’d like to move on from a five-game suspension for insubordination and destruction of team property.

With the trade deadline only four days away, Sale wants to stay with the White Sox and hopes the current roster gets an opportunity to win. He also thought an incident in which he destroyed promotional throwback jerseys had been blown out of proportion.

While he didn’t apologize for his actions, the left-hander said he regretted letting down his teammates and fans who attended Saturday’s game. Sale, whose record fell to 14-4 after he allowed two runs in six innings, said he plans to address White Sox players and coaches soon and intends to let them know his level of appreciation.

“I want to let them know where my head is at, where my heart is at,” Sale said. “And let them know how much I appreciate them.

“I felt like I was out on an island, really. 7 o’clock rolls around and I usually know what’s going on. Sitting at the house sucks.

“I regret not being there for my guys. I’m a pitcher. I’m called upon every fifth day and when I can’t go out there for my guys and the fans, it gets to me.”

Similar to March when he pitched a day after ripping executive vice president Kenny Williams, Sale said his focus is back on the field. He declined to answer what he didn’t like about the throwback jerseys, calling it “counterproductive.” Even though the White Sox are on the outside looking in, Sale is hopeful he and his teammates can rally and make a strong postseason push over the final 60 games.

“I think everyone is making just a little bit bigger deal of this then it really is,” Sale said. “We are here to win games and from this point forward, I think that’s our main focus. We are going to come in every day and do our jobs and try to win ballgames, that’s at the forefront.

“I don’t like people filling in for me. I love what I do. I love pitching. I love competing. I love the guys that I’m surrounded by.”

“When I let them down, it hurts me more than it hurts them.”

Three days after he suggested manager Robin Ventura didn’t properly support him, Sale declined to discuss their future relationship and again diverted the conversation back to the field. When asked what was the biggest lesson he took from the ordeal, Sale said he wasn’t quite sure.

“I know you guys are trying to get in there and you guys have to write stories and stuff,” Sale said. “I understand. But they said their side. I said my side. I’m ready to talk about baseball and playing baseball and getting back to winning and getting the Chicago White Sox into the postseason. That’s my goal. That’s my focus. Anything else, that’s for you guys.”

While he admits that his competitive side may have fed into Saturday’s events, he also knows abandoning it would hurt him on the field. Sale said he was inundated by texts and calls from teammates past and present during his absence. That only strengthened his desire to win with the current group, Sale said.

“There’s no doubt my emotions have got me to this point,” he said. “I wouldn’t be the same person without them but stuff happens. Move on. We have an unbelievable group of guys in that clubhouse. We’ll just push forward.

“I’m here to win. I love exactly where I’m at. I have an unbelievable group of guys in that clubhouse. We’re pulling for each other, they are pulling for me and vice versa, through and through. I’d like to stay with this group of guys and make a push for the playoffs because I love those guys.”

White Sox find normalcy in Chris Sale's return from suspension

White Sox find normalcy in Chris Sale's return from suspension

The word of the day Thursday around the cramped confines of the visitor’s clubhouse at Wrigley Field was normal, as in getting things back to it with ace left-hander Chris Sale taking the mound after serving a five-game suspension for “insubordination and destruction of team property.”

A completely abnormal story — Sale cut up the 1976 throwback uniforms he didn’t want to wear last Saturday and was sent home for his actions — gave way to a relatively routine evening. Sale allowed two runs on six hits with three walks and four strikeouts over six innings, though the White Sox lineup was shut down by John Lackey and the Cubs’ new three-headed bullpen monster in a 3-1 Crosstown loss.

“Things were pretty normal,” manager Robin Ventura said. “Guys got here, not a different clubhouse or anything like that. I think everything went fairly normal as far as him going out there and pitching and it was about baseball.”

First baseman Jose Abreu said things felt like an ordinary Sale start, even though the American League’s All-Star starting pitcher hadn’t pitched since July 18. He didn’t have his best stuff and wasn’t his sharpest, either — those three walks were his highest total in over two months — as he wasn’t able to consistently paint the corners with his explosive arsenal of pitches.

But, as usual, Sale worked quickly and kept his team in the game against one of baseball’s best offenses.

“He pitched a very good game,” Abreu said through a translator.

The Cuban first baseman added: “I think that we already moved on.”

Catcher Dioner Navarro agreed.

“He gave us a great outing, we just weren’t able to score any runs for him,” Navarro said.

Before the game, third baseman Todd Frazier said he and his teammates rallied around Sale and hoped a solid outing from the 27-year-old left-hander would put the bizarre incident squarely in the rearview mirror. 

“Some mistakes are bigger than others but you gotta understand that we’re all not perfect,” Frazier said. “Things do happen in this game, different things that you think (you’ve) never seen before, and then it happens. It’s just one of those things, hopefully it goes away quick with the way he pitches."

Sale said he didn’t discuss the incident or his suspension with his teammates before the game to keep things as normal as possible. After he showed up a little after 4:40 p.m., he received hugs and handshakes from teammates welcoming him back following his five-day exile.

But after that, Navarro said things were business as usual. He and Sale went through the gameplan and got ready to face the Cubs' powerful lineup instead of dwelling on what happened last Saturday. Eventually, Sale will talk to his coaches and teammates on a personal level to “let them know where my head is at, where my heart is at, and let them know how much I appreciate them.”

With the White Sox playoff hopes flickering as the trade deadline approaches, though, Sale’s teammates are eager to keep the focus on trying to dig themselves out of a substantial, two-games-under-.500 hole.

“Everything’s in the past,” Navarro said. “He did a great job. Quality start, nothing else you can ask.”