Forbes: Rose third highest in NBA endorsements

Forbes: Rose third highest in NBA endorsements
February 18, 2014, 8:00 am
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Mark Strotman

Derrick Rose may have been relegated to the sidelines for the second straight year, but his brand is as popular as ever.

Forbes.com revealed Monday a list of the NBA's top 10 endorsers and Rose ranked third, having earned $21 million in endorsements this past year. Rose trailed LeBron James ($42 million) and Kobe Bryant ($34 million) on the list.

The bulk of that income stems from the 13-year, $185 million deal he signed with Adidas in 2010 after winning NBA MVP. Rose also has endorsement deals with Powerade, Skullcandy headphones, Wilson Sporting Goods Co., 2K Sports and Giordano's pizza. That $21 million figure is up $4 million from the $17 million in endorsements Sports Illustrated reported Rose earned in 2012. Combined with the $17.6 million he'll earn from the Bulls this season, Rose will earn roughly $39 million, making him the third highest paid player in the NBA behind Bryant ($64.5 million total) and James ($61.5 million total).

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The Forbes report noted the marketability of NBA players, engineered by shoe sales. The top-10 NBA endorsers received $155 million in 2013, far greater than Major League Baseball's top-10 endorsers ("less than $30 million"), the NFL's ($55 million) and the NHL ($15 million). Only soccer players, headed by the highly marketable David Beckham and Messi, come close to the NBA, with the sport's top-10 endorsers earning $120 million, according to Forbes.

Two weeks ago Forbes also revealed a list of the "NBA's best-selling signature NBA sneakers," and Rose ranked fourth on that list with $40 million solid in shoes in 2013. That trailed LeBron James ($300 million), Kevin Durant ($175 million) and Kobe Bryant ($50 million). Forbes noted that Adidas brought on Rose to "help close the gap with Nike in basketball," but in 2013 Adidas represented just 5.5 percent of the market share in basketball. Still, he's one of three Adidas-sponsored athletes in the top-10, joining John Wall (No. 7, $5 million) and Dwight Howard (No. 8, $5 million).