MESA, Ariz. – The Cubs are exploring ways to sell the naming rights to their new spring-training stadium.
Cubs Park had a soft launch with Wednesday’s intrasquad scrimmage, a few hours after the announcement of a new multi-year partnership with Under Armour that branded the strength and conditioning complex/office space on West Rio Salado Parkway.
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“It’s rare to have naming rights for a ballpark in the Cactus League,” said Colin Faulkner, the Cubs vice president of sales and partnerships. “You don’t see it a lot, but we think there’s a lot of value in (it). We’ve talked to several people about it. We just want to make sure we find the right fit. (It’s) a possibility at some point.”
Under Armour, which has a big presence around Clark and Addison, will continue to advertise on the outfield doors and sponsor the All-America Game at Wrigley Field.
Except for the Budweiser sign the Cubs intend to put up in right field, the view from behind home plate out toward the bleachers will look essentially the same when Ryne Sandberg’s Philadelphia Phillies visit for the April 4 home opener.
The Cubs and Budweiser are continuing a partnership with a deal said to be in the neighborhood of 10 years and $140 million.
It’s all part of the organization’s business/baseball plans to eventually field a consistent contender. The grand opening here in Mesa will be Thursday’s Cactus League opener against the Arizona Diamondbacks. It will be called Cubs Park for now.
“We think there’s a lot of value in it,” Faulkner said. “We just want to find the right partner.”