Giordano's becomes Cubs' official pizza partner

Giordano's becomes Cubs' official pizza partner
February 4, 2014, 12:00 pm
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Scott Krinch

All the deep dish pizza lovers out there will be happy when they step into the Friendly Confines in 2014.

According to Danny Ecker of Crain's Chicago, the Cubs and Giordano's have struck a deal that will make the famous Chicago pizza restaurant the exclusive partner of the Cubs and Wrigley Field. The agreement will be officially announced on Tuesday afternoon.

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Giordano's will be the only pizza served at Wrigley Field and they will have their own chefs inside the stadium. The historic pizza chain that was started on the South Side of Chicago in 1974 will have signage throughout the ballpark and in future Cubs' publications.

The Cubs' previous three-year pizza deal with D'Agostino's expired following the 2013 season.

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"Giordano's from a scale standpoint is in a different position from D'Agostino's, given the number of locations they have, their size and ability to activate [the Cubs brand] at all their locations," Cubs vice president of sales and partnerships Colin Faulkner said.

This isn't the first time Giordano's has entered the fray into Chicago sports.

Former NBA MVP and Bulls point guard Derrick Rose became an equity owner and national spokesman for the company back in 2012.