Looking back on the Super Bowl ads, good and bad

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Looking back on the Super Bowl ads, good and bad

From Comcast SportsNet
NEW YORK (AP) -- The pressure was on. The tension was thick. And then, there were yawns in between. The Super Bowl may have been a nail biter, but the ads were a snooze. Actor Clint Eastwood waxed for two minutes about Detroit and Chrysler. An M&M candy stripped "naked" at a party. And stars from the 90s were everywhere, as were dogs and babies, of course. Companies paid an average of 3.5 million for a 30-second spot for the right to duke it out Sunday in front of the expected 111 million-plus fans. But it was all so ordinary with fewer surprises. That's mostly because nearly half of the 70 Super Bowl advertisers put their spots out online in the days leading up to the game. That's a big difference from last year when only a few spots were released ahead of time. And the companies that did wait until game day for the "big reveal" didn't take many risks. In fact, most settled on cliche plots with kids, celebs, sex and humor. "Advertisers this year are playing it very safe," said Tim Calkins, a professor of marketing at Northwestern University. "They're running spots that are clearly designed to appeal to a broad audience and not to offend." Here's a look at the game's ads, play by play: SEX SELLS -- OR AT LEAST ADVERTISERS HOPE IT DOES Advertisers showed a little skin in their Super Bowl. An ad for domain name-hosting site GoDaddy shows racecar driver Danica Patrick and fitness expert Jillian Michaels body painting a nude woman. A spot for clothing retailer H&M features soccer star David Beckham in black-and-white in his undies. And online florist Teleflora and automaker Kia both use Victoria Secret's model Adriana Lima in their Super Bowl ads. But perhaps the two most blatant examples of "letting it all hang out" came from car companies. Toyota's spot for its "reinvented" Camry features a "reinvented" couch made up of women wearing bikinis. "It also comes in male," a voiceover in the ad says while showing a couch of shirtless men. And among the few standouts for the night was a Fiat ad that equated seeing the car for the first time with making out with a sexy Italian super model. The tagline: "You'll never forget the first time you see one." "They did a good job of showing that some decisions are made with the heart, some decisions are made with the head and the Italian car decision resides in the groin," said Greg Dinoto, chief creative officer of advertising agency Deutsch in New York. "It was sexy and surprising and fun." BABIES AND DOGS, OH MY Who doesn't love cute animals and babies? Advertisers are banking there aren't many among us. That's why Doritos used both. One Doritos spot shows a man being bribed by a dog with the chips to keep the animal's dirty secret about a cat's disappearance. In another spot, a grandmother uses a slingshot to hoist a baby up to grab a bag of Doritos that belongs to a boy in a tree who had been taunting the baby with the chips. Those two ads were crowd favorites, said Peter Dabol, who analyzes advertising effectiveness at research firm Ace Metrix. The firm polled 500 viewers about the ads to find the most popular. "It's a typical Super Bowl, funny carries the day," he said. "Advertisers are driving for attention and likeability." Likewise, Skechers shoe company introduced its new running sneaker with an ad showing a French bulldog winning a greyhound race by wearing the shoes, of course. The dog then moon walks across the finish line. And software company 2nd Story Software's ad used toilet bowl humor, literally. The ad to promote its free TaxAct software shows a boy who looks everywhere to find a respectable place to relieve himself. He winds up going in a pool. The tagline: "Totally free. Feels good." THE STARS WERE OUT Celebrities always draw attention. And advertisers took a gamble that using stars would be enough to grab attention. Chrysler, one of nine automakers advertising during the game, aired a Super Bowl ad starring Clint Eastwood. The aging actor talks about the rebirth of Chrysler and Detroit. The two-minute "Imported from Detroit" ad, one of the few spots that weren't released before the game, follows the company's ad last year that starred rapper Eminem. "How do we come from behind, how do we come together and how do we win?" he asks. "Detroit is showing us it can be done. What's true about them is true about all of us." Chrysler's ad was among the few standouts on Sunday. "Those very few ads that weren't overexposed up front ended up with a real advantage," said Raymond Taylor, a professor of marketing at the Villanova School of Business in Villanova, Penn. Meanwhile, real-estate company Century 21's ad shows that a real estate agent is able to outdo speed skater Apolo Ohno on the ice, business mogul Donald Trump in business and former football player Deion Sanders at an open house. And in an ad for Pepsi, "The X Factor" winner Melanie Amaro belts out "Respect" for music icon Elton John, who plays a king in the spot. "Pepsi for all," she says. At the end of the ad, John finds himself in the dungeon with rapper and reality TV star Flavor Flav. REMEMBER THAT? NOSTALGIA FACTOR Some advertisers attempted to tug at viewers' heart strings by stirring up old, fond memories. Honda's ad for its compact sports-utility vehicle CR-V shows actor Matthew Broderick living a grown-up version of his 1986 hit movie "Ferris Bueller's Day Off. The ad includes two dozen references to the movie. An Acura NSX ad features 1990s comedic titan Jerry Seinfeld battling with late-night talk show host Jay Leno over the sportscar. The ad includes Seinfeld references like a cameo by the "Soup Nazi" character. And during Downy's pre-game ad, the company remakes one of the most classic commercials of all time, Coke's 1980 spot "Mean Joe Greene." In the original, a little boy gives a gruff football player Joe Greene a Coke as he comes off the field. The Downy remake stars Greene and actress Amy Sedaris (in the little boy role) giving Greene a can of Downy fabric softener.

White Sox Talk Podcast: Jose Quintana trade rumors and SoxFest preview

White Sox Talk Podcast: Jose Quintana trade rumors and SoxFest preview

When will a possible Jose Quintana trade go from a watch to a warning?

Chuck Garfien, Dan Hayes, Ryan McGuffey and Chris Kamka break down the Quintana trade talks and what it will be like for him this weekend at SoxFest after months of trade rumors.

The guys also discuss what the White Sox roster might look like on Opening Day, and Hayes reveals his 2016 Hall of Fame ballot.

[SHOP WHITE SOX: Get your White Sox gear right here]

Plus listen for a special White Sox Talk Podcast giveaway: two free passes to SoxFest and the chance to play bags with Garfien and Todd Frazier at SoxFest.

Check out the latest episode below:

For Tom Rees, coaching gig at Notre Dame always seemed like an inevitability

For Tom Rees, coaching gig at Notre Dame always seemed like an inevitability

The last time Tom Rees played a game for Notre Dame, he was still known as Tommy Rees — but his coach put forth an offer that didn't come as a surprise to anyone in the press room at Yankee Stadium. 

"I'm a Tommy Rees fan for life," Kelly said after Notre Dame's 2013 Pinstripe Bowl win over Rutgers. "… He'll keep trying to play the game as long as he can. But I told him, he's got a bright future as a graduate assistant for Brian Kelly anytime."

Rees is joining Notre Dame as a full-time quarterbacks coach, not just as a coach-in-training graduate assistant role. The 24-year-old — whose father, Bill, has held a number of scouting roles in the NFL — only has two coaching stops on his resume, a graduate assistant role at Northwestern in 2015 and an offensive assistant job with the San Diego Chargers last year. But his lack of experience is more than made up for by the simple fact that, while at Notre Dame from 2010-2013, there was a well-established belief held by coaches and teammates that one day the Lake Bluff, Ill. native one day would coach in some capacity. 

"I'm very excited to have Tom join our staff," Kelly said in a statement Tuesday. "He possesses an understanding of the game, and most importantly the quarterback position, that's unique. He's a true student of the game and great communicator that will offer immediate dividends toward guiding our quarterback room.

"As a former quarterback at Notre Dame, Tom also has a rare ability to truly relate with the quarterbacks on our roster. He's literally sat in their seat, dealt with the ups and downs, faced the criticism, deflected the praise, and all that comes with playing the position at Notre Dame. He can genuinely mentor them — not only on the football field, but in the classroom and the community as well."

Rees effectively became a player/coach in 2012, when a July arrest for resisting law enforcement and illegal consumption of alcohol by a minor led to a one-game suspension that knocked him out of what was a four-person competition to be the team's starting quarterback. Everett Golson ultimately emerged from that fray, but Rees was a fixture as both a mentor to and a replacement for the redshirt freshman as the Irish rolled to the BCS Championship with an undefeated regular season record. 

Consider what Rees said about his relationship with Golson prior to the 2013 BCS Championship:

"There'd be a couple late night discussions," Rees said. "He'd ask me what I thought he needed to improve on, you know, don't hold anything back. And I told him the truth sometimes -- I told him the truth all the time, sometimes it wasn't what he wanted to hear. But any way I could help, and I've had a lot of fun working with him."

Rees' playing time that year was important, yet sporadic. So during the week and from the sidelines, he took more of a coach's point of view with the Irish offense, which teammates said was beneficial when he took over the starting job again in 2013 follow Golson's academic suspension. 

"Not being a stating quarterback, it's sort of pushed him to become more of a leader and more of a coach," former offensive lineman Chris Watt said before the 2013 season. "I think that helped him see the game a little bit differently than before." 

Rees will be primarily tasked with grooming redshirt sophomore Brandon Wimbush, a guy who some around the program thought was the most talented quarterback on Notre Dame's roster the last few years. Of course, Wimbush's offensive knowledge wasn't near the level possessed by Malik Zaire or DeShone Kizer, but his throwing and running ability are both mouth-watering traits that Rees will have a chance to mold.

That Rees is getting his coaching start in his mid-20's isn't particularly surprising. In many ways, has always been on track for this role, and maybe more (think offensive coordinator).

"When I finished my playing career and graduated from Notre Dame, I wanted to do two things," Rees said Tuesday. "First, I wanted to coach, and second, at some point in my career I hoped to get an opportunity to return and do it at my alma mater. I didn't know when or if this opportunity might present itself, but I'm so grateful and honored that it did. I'm ready to get things rolling with this great staff and group of student-athletes."